Bradshaw Home has opened its Innovation and Experience Center in South Tampa, FL.
Bradshaw Home, based in Rancho Cucamonga, CA, develops and markets housewares under its own brands, such as GoodCook, Casabella, Evercare, and RhinoStrength, as well as licensed brands such as Clorox, Mr. Clean and Dawn.
The new, 16,000-square-foot facility in Florida (pictured above) will serve as a multifunctional hub for product design, product testing and enhanced partner collaboration, according to Bradshaw Home.
“The Bradshaw Home Innovation and Experience Center was designed to enrich product ideation and deepen retailer partnerships by providing a compelling window into our product innovation process,” said Tony Hair, CEO of Bradshaw Home. “This new Tampa location continues Bradshaw Home’s expansion on the East Coast, extending our footprint beyond the 1.2 million-square-foot distribution center near the Port of Savannah (GA), which opened in 2023.”
The Bradshaw Home Innovation and Experience Center features a test kitchen and test bath, designed to be immersive environments offering in-situation product usage of kitchen and cleaning tools, the company reported. The space also includes prototyping capabilities and planogram merchandising environments to support cross-functional collaboration and engagement with retail partners.
“Bradshaw Home continues to make formidable advancements in its innovation pipeline,” said Josh Schoenfelder, Partner at Arbor Investments, the private-equity firm that owns Bradshaw Home. “Investment in the Bradshaw Home Innovation and Experience Center is the latest example of infrastructure enhancement fueling the company’s growth. This new facility will elevate and accelerate compelling product development, yielding inspired products that retailers and consumers expect from the Bradshaw Home portfolio of brands.”
