Qurate Retail Group’s QVC and HSN have launched on The Roku Channel, becoming the first livestream shopping channels on the free, ad-supported streaming TV (FAST) platform.
The Roku Channel reaches U.S. households with an estimated 80 million people, as of Q4 2021, and it is a top-5 channel by both active account reach and streaming hour engagement on the Roku platform in the U.S (Q3 2022), according to a Qurate press release.
QVC and HSN reported it will offer The Roku Channel’s audience about 40 hours a day of live v-commerce programming across both channels, featuring premier brands and new products presented by celebrities, influencers and other personalities who engage with customers in real-time on multiple platforms. This includes such shows as QVC’s “In the Kitchen with David” (pictured above), watched in nearly 700,000 homes per hour across America during each of its two editions per week; and HSN’s “Gotta See G by Giuliana Rancic,” watched by more 270,000 homes per hour across the U.S. Qurate attributed the per-hour household reach data for the two showComscore TV Essentials Custom Feed: Analytical Solutions Hourly Feed, July 2021 to June 2022. When live programming is off-air, the channels will run previously recorded episodes.
QVC and HSN join a diverse lineup on The Roku Channel of more than 300 free linear channels across news, sports, music, entertainment and more. In addition to Roku devices, The Roku Channel is available on the internet and on iOS and Android devices, Amazon Fire TV, and select Samsung TVs.
“We are excited to bring QVC and HSN’s entertaining and engaging livestream shopping experiences to the millions of viewers found on The Roku Channel, one of the industry’s leading FAST channel services,” said David Apostolico, senior vice president, Platform Strategy, Development & Distribution, vCommerce Ventures at Qurate Retail Group. “We’re excited to welcome new and existing customers to QVC and HSN via The Roku Channel, while providing yet another convenient way for our fans to access our uniquely engaging v-commerce content.”
“For decades consumers have tuned into both QVC and HSN for engaging shopping experiences from the comfort of their own home. We’re thrilled to partner with QVC and HSN to bring these viewing experiences to the expansive lineup of FAST channels available on The Roku Channel,” said Ashley Hovey, Head of The Roku Channel, AVOD. “We look forward to connecting both new and existing audiences to QVC and HSN’s valuable shopping programming, featuring deals for the hottest products from top brands that consumers know and love.”
This launch reflects Qurate Retail Group’s strategic initiative to expand the reach of its original v-commerce experiences across new media and digital platforms, according to the company. QVC and HSN reach more than 200 million homes globally via 14 linear TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and digital livestreaming TV. QVC has been the first livestream shopping channel on multiple streaming services. QVC and HSN also reach more than 100 million internet-connected homes across the U.S. via the QVC+ and HSN+ streaming experience and reach millions of homes via websites, mobile apps and social pages.
