Home HomePage News 2022 Consumer Outlook Survey Reveals Housewares Purchase Intent Across Core Categories
March 1, 2022

HomePage News 2022 Consumer Outlook Survey Reveals Housewares Purchase Intent Across Core Categories


A big question as the pandemic inches closer to its end is how the recalibrated balance of homebound and outbound living will impact consumer purchase considerations and priorities in the home and housewares space.

The first annual HomePage News Consumer Outlook Survey, commissioned in partnership with the International Housewares Association, was fielded recently to help suppliers and retailers pinpoint home and housewares opportunities in the coming year.

Suppliers and retailers are planning now to develop and curate the right mix of products as consumer home goods purchase motivation moves post-pandemic from more transactional to more aspirational, to be influenced by a wider range of differentiating variables.

The inaugural HomePage News Consumer Outlook report reveals key purchase intent findings from a nationally projectable online survey by Morning Consult of some 4,000 U.S. prospective home product shoppers heading into 2022.

Through detailed charts and exclusive analysis, the comprehensive report reveals consumer purchase decision factors in 15 core home and housewares categories: 

  • Bakeware
  • Cleaning Tools
  • Cookware
  • Cutlery
  • Dinnerware
  • Drinkware
  • Flatware
  • Floor Care Electrics
  • Glassware
  • Home Environment
  • Kitchen Electrics
  • Kitchen Textiles
  • Kitchen Tools & Gadgets
  • Personal Care & Wellness
  • Storage & Organization

For each of these core categories, the survey reveals which products consumers plan to buy; how much they expect to pay; retail channels in which they expect to shop; and key product attributes and lifestyle factors expected to influence their purchase choices.

The HomePage News 2022 Consumer Outlook serves up a detailed guide that can be used in the coming year by home and housewares suppliers and retailers to bring informed insight and precision to their strategic efforts to sustain high demand, inspire purchasing and optimize consumer satisfaction.

Read the full report.

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