Circana announced its 11th annual industry performance awards just ahead of The Inspired Home Show, hosted by the International Housewares Association in Chicago, March 17-19.
Awards were presented by Circana’s Home Durables practice to the small appliance and housewares (non-electrics) brands in the United States, with the largest dollar share increase among key categories in 2023, compared to 2022, according to Circana’s Retail Tracking Service. Awards were also presented to leaders in the primary industry segments tracked across North America, recognizing brands with the most significant dollar/peso share increase in the U.S., Canada, and Mexico.
“As consumers continue to seek comfort and functionality in their homes, the home appliance and housewares industry remains pivotal in meeting evolving consumer needs and preferences,” said Lora Morsovillo, president, Home Durables, Circana. “Amidst ongoing changes in consumer behavior, it’s inspiring to see the dedication to innovation and consumer-centric approaches from companies across the industry. We congratulate this year’s winners for their outstanding achievements and contributions to shaping the future of the home industry.”
Circana 2024 Home Industry Performance Awards
Largest Dollar Share Increase
| Category | United States Winner | Canada Winner | Mexico Winner |
| Cook & Heat | Newell Brands | SharkNinja Operating LLC | LG Electronics |
| Electric Food Prep | BlendJet, Inc. | SharkNinja Operating LLC | SharkNinja Operating LLC |
| Coffee & Beverage | SharkNinja Operating LLC | Versuni Canada, Inc. |
Breville Group Limited* Hamilton Beach Brands Inc.* |
| Home Comfort | TCL North America | Midea Group | Mabe |
| Floor Care | Dyson Limited | Ecovacs Robotics Inc. (Tineco) | Dyson Limited |
| Hair Styling | SharkNinja Operating LLC | SharkNinja Operating LLC | ——– |
| Grooming | Procter & Gamble | Procter & Gamble | ——– |
| Self-Care | Theragun, Inc. (Therabody) | ThreeSixty Group | ——– |
| Bakeware & Cookware | The Cookware Company | Atlantic Promotions Inc. | ——– |
| Total Cookware | ——– | ——– | Groupe SEB Development |
| Non-Electric Food Prep | Bradshaw Home | ——– | ——– |
| Food Storage & Preservation | Bear Down Brands | Snapware (Corelle Brands) | ——– |
| Portable Beverageware | PMI Worldwide | PMI Worldwide | ——– |
| Tabletop | Lifetime Brands | Gourmet Settings Inc. | ——– |
| Kitchen Organization | iDesign | ——– | ——– |
Source: Circana, Retail Tracking Service, 12ME December 2023 vs. YA
*Companies tied for largest peso share increase
