At Home is rolling out a collection hundreds of home and housewares products developed with lifestyle media outlet Real Simple.
Real Simple, known for its monthly magazine published by People, Inc., stated that after a couple of decades of recommending clever items, it has collaborated with At Home to design products that can help address consumer needs in new ways. The Real Simple line for At Home spans product categories from cookware and entertaining essentials to cleaning supplies and storage items. Real Simple added it developed the product line keeping affordability in mind, with prices at starting at $1.99.
Real Simple products landing in At Home’s e-commerce website and stores include:
- Under the Cabinet Double Drawer with standing rack, $60
- Rectangle Plastic Containers with fluted sides, eight pieces for $20
- Acacia Wood Serving Tray with Drawer and Utensils, $30
- Medium Round Rattan Storage Baskets with handles, $45 each
- Three-Piece Blue Stackable Drawer set, $18
- Acacia Wood Rack with Set of 12 In-Drawer Spice Jars, $40
The At Home website landing page already features the Real Simple product introduction with specific links to Food Prep, Bakeware, Kitchen Tools & Gadgets, Laundry Organization, Storage Baskets and Hangers. A Beauty to Utility link to a kitchen products lineup offers everything from cookie sheets to dish racks, and another ink, which the retailer dubbed A Streamlined Aesthetic, connecting with storage and organization items from modular storage cubes to a 24-pocket closet organizer. The Streamlined Aesthetic designation covers 126 products.
Although the assortment is expansive, Real Simple pointed out every item has been thoughtfully designed to meet its rigorous standards. The collection is a marriage of form and function, with beautiful products that also solve problems and make everyday living simpler, more stylish and easily organized, Real Simple maintained.
“It’s been exciting to collaborate with the talented team at At Home to craft collections that would deliver on our core values—to make life simpler, use space better, and make home feel more beautiful, functional, comfortable, and personal,” said Mélanie Berliet, Real Simple’s senior vice president and group general manager. “Whether you’re looking to optimize a small space, add fresh design details, or finally get those challenging areas organized and working for you, this collection delivers everyday essentials you can rely on and enjoy for years to come.”
“Over the last 18 months, we worked closely with the Real Simple team to bring thoughtful design and style to everyday essentials”, said Kristian Lazzaro, chief design officer for At Home. “This new collection is all about making your life easier and more beautiful with fresh, functional solutions for all areas of the home as you get ready to host for the holidays.”
