The U.S. Hispanic market represents a growing opportunity to increase home and housewares sales, but the best way to do this is to take the time to learn about these consumers, what they’re looking for, and the best ways to engage with them, said Roberto Ruiz, executive vice president, research, insights and analytics for Televisa/Univision, in a keynote address at The Inspired Home Show 2024.
“This is about business. It’s about dollars and cents,” said Ruiz in his keynote titled Future-Proofing Your Brand with America’s Growth Engine: The Hispanic Marketing Imperative. “But you can (increase sales) authentically. To win hearts and wallets, it’s all about doing your homework and asking yourself what insights are related to your brand and the Hispanic consumer that you can leverage to create powerful communications vehicles that generate engagement. How can you make their lives better?”
For more information about the keynote, read a recap or view a PDF of the presentation.
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