As consumer spending remains pressured, the path to growth in home and housewares is becoming less about following demand and more about creating it.
At The Inspired Home Show 2026, Circana’s Joe Derochowski underscored the need for brands to lead with innovation and inspiration, using product and marketing strategies to re-engage consumers and unlock new demand.
“Innovation and inspiration are what will drive growth going forward.”
For more, read a full recap of the session.
