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August 13, 2025

RapidFire: The 4 Stages of 2025 for Housewares

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RapidFire with Circana is an exclusive video series spotlighting data-driven insights on key home + housewares trends and topics from Joe Derochowski, vice president and home industry advisor for Circana.

In this episode of RapidFire, Circana’s Joe Derochowski shares his views on what he calls the four stages of the market in 2025. While each stage has played out against a disruptive backdrop, all of them are underpinned by strong and enduring consumer and market factors.

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