RapidFire with Circana is an exclusive video series spotlighting data-driven insights on key home + housewares trends and topics from Joe Derochowski, vice president and home industry advisor for Circana.
In this episode, Derochowski reveals how housewares and small appliances fared during the big summer retail promotional events that capped off the first half of 2026 and how that sets the stage for the forthcoming holiday season.
