HomePage News presents Design Driven, a video series hosted by Tom Mirabile, founder of Springboard Futures and consumer trend analyst for the International Housewares Association and HomePage News.
This episode features Carter McGuyer, principal of the Carter McGuyer Design Group. Mirabile and McGuyer discuss the rapidly changing role of external design resources in the home and housewares marketplace. Many organizations are facing new design challenges, from expanding into new categories to changing design technologies or augmenting existing design projects and teams. As a result, there has been an uptick in the engagement of external design resources that can provide expertise and the necessary capabilities without the fixed expense of additional design staffing.