by Mike Duff | Sep 9, 2026 | Retail Articles
A new report from from NielsenIQ and World Data Lab concludes the U.S. marketplace is diving more clearly into the two distinct consumer behaviors: one based on a willingness to pay more for products believed to have particular worth and the other based on an active...
by Mike Duff | Aug 13, 2026 | Retail Articles
Although Gen Z is gaining traction as a shopping force, new research from NielsenIQ suggests an overemphasis on generational differences can obscure other important influences on purchasing, including value and income. According to NIQ, consumers across all age groups...
