by Mike Duff | Mar 26, 2026 | Retail Articles
Walmart and its Vizio subsidiary are introducing new integrations and branded content innovations as they accelerate the construction of a scaled content-to-commerce operation. The plan is to unite high-impact storytelling, retail behavior and closed-loop measurement...
by Mike Duff | Dec 3, 2024 | Home + Housewares
As it works to keep pace with changing shopper preferences, Walmart is advancing its streaming capacities, having launched a livestream with Dolly Parton and completing the purchase of Vizio. Parton announced the livestream, which ran on Cyber Monday, using her social...
by Mike Duff | Apr 2, 2024 | Retail Articles
Retail media is becoming a bigger factor in today’s market, and Rich Lehrfeld, senior vice president and general manager, Walmart Connect, detailed where the retailer is going with its entertainment and advertising venture. Walmart is currently pursuing an acquisition...
by Mike Duff | Mar 29, 2024 | Retail Articles
At a time when a pair of dynamics — more scrutiny of major retail operations by regulators and the growth of retail media — are impacting the marketplace, Walmart has notified two federal antitrust agencies it will withdraw and refile a certain review application...
by Mike Duff | Feb 20, 2024 | Retail Articles
Walmart beat Wall Street estimates for its fourth quarter as it pushed forward on physical store operations, e-commerce, membership and services. In announcing its Q4 financials, the company revealed it agreed to acquire smart TV and streaming content provider Vizio...
