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Gen Z Remains Skeptical of Brands As AI Companies Struggle for Trust

Gen Z Remains Skeptical of Brands As AI Companies Struggle for Trust

by Mike Duff | Jun 17, 2026 | Retail Articles

In its 2026 Most Trusted Brands study, Morning Consult found that Amazon remains the most trusted retail brand, while Gen Z continues to express skepticism toward brands generally and consumers remain cautious about artificial intelligence. Across the business...
Consumers Use AI, But Bad Experiences Threaten Brand Loyalty

Consumers Use AI, But Bad Experiences Threaten Brand Loyalty

by Mike Duff | Jun 5, 2026 | Retail Articles

Research from Horizon Media indicates that while consumers have broadly adopted AI for product research and price comparison, they remain skeptical that the technology will necessarily act in their best interests. If they determine that AI is harming them, the media...
Bain: GenAI Adoption Accelerates As Consumer Trust Builds

Bain: GenAI Adoption Accelerates As Consumer Trust Builds

by Mike Duff | Dec 17, 2025 | Retail Articles

In the report “How U.S. Consumers Are Adopting Generative AI,” Bain & Co. found that adoption of generative AI is accelerating, with many consumers trusting the technology to make shopping recommendations. Adoption of generative AI has accelerated...

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