by Peter Giannetti | Mar 16, 2023 | Featured News, The Inspired Home Show 2023
TikTok’s Anita Desai said effective engagement of prospective home and housewares consumers on social media requires a balance of authenticity and entertainment. Desai, head of home and living for TikTok, discussed the growing opportunity for the housewares business...
by Peter Giannetti | Mar 7, 2023 | HomePage Views, The Inspired Home Show 2023, Trade Shows & Associations
Extensive follow-up from The Inspired Home Show 2023 is already beginning by suppliers, retailers and other allied businesses that attended the show. So… What did we learn at this year’s show? We learned the show came at an opportune time for an industry still...
by Chandler Harvey | Mar 5, 2023 | The Inspired Home Show 2023
Change and how to cope with it now and into the future was the overriding theme at the Saturday Innovation Theater sessions at The Inspired Home Show. Discovery to Purchase in a Digital World Anita Desai, TikTok Anita Desai, head of industry, home and living for...
by Mike Duff | Dec 13, 2022 | Retail Articles
Shoppers often find a product on social media they want, but they discover that the price is beyond their budgets or can’t find shoppable links or product details. In such cases, the inability to purchase products can be a shopper disappointment but one that Walmart...
by Chandler Harvey | Dec 9, 2022 | Retail Articles
Amazon is rolling out a TikTok-style shopping experience that allows users to buy products on Amazon from a curated feed of photos and videos. Inspire will be available to select customers beginning in December. With Inspire, in an approach to consumers reminiscent of...
