by Mike Duff | May 6, 2025 | Retail Articles
As part of its outreach to women, QVC is kicking off the second year of its Age of Possibility initiative on May 14 with a first-time cross-category link with TikTok Shop Super Brand Day. The collaboration with the social media platform follows QVC Group’s...
by Mike Duff | Apr 21, 2025 | Retail Articles
More Millennials are heading back to physical stores in 2025, even if online shopping, especially via smartphone, remains a favorite endeavor of the generation. According to the Millennial Shopping Trends Report from CouponFollow, which tracks coupon codes for...
by Mike Duff | Apr 2, 2025 | Retail Articles
QVC Group has struck a strategic agreement to host 24/7 live TikTok shopping streams featuring its banners as the group extends operations beyond its traditional core television. In addition to the TikTok site, consumers can join QVC Group live shopping streams on the...
by Peter Giannetti | Oct 30, 2024 | Appliances, Home + Housewares, Kitchen Electrics
Kitchen electrics brand Cosori will present activations, livestreams and discounts from October 31 through November 6 as part of a campaign in connection with the TikTok Shop Super Brand Day event. TikTok Super Brand Day is an exclusive brand takeover on TikTok Shop...
by Mike Duff | Sep 3, 2024 | Featured News, Retail Articles
The upcoming holiday presents challenges for retailers fighting it out through a shopping period with the fewest number of days between Thanksgiving and Christmas since 2019 and with 43% of consumers carrying more debt than they held in 2023. Data from the Salesforce...
