JCPenney Beauty Rollout Takes Off

JCPenney Beauty Rollout Takes Off

JCPenney announced that it is rolling out a new beauty merchandising initiative nationwide after a late 2021 initial introduction in stores and online. The new concept, JCPenney Beauty, will help fill in the gap caused when Sephora decided to break with JCPenney and...
JCPenney Launches Festive Hope & Wonder Brand

JCPenney Launches Festive Hope & Wonder Brand

In a celebratory initiative, JCPenney is introducing Hope & Wonder, a private label brand that crosses multiple categories including apparel, gifts, accessories and home products to commemorate important occasions all year long. JCPenney is launching the...