by Mike Duff | Feb 28, 2025 | Retail Articles
Consumers feel the need for celebration, according to The Knot 2025 Real Weddings Study. Some 84% of surveyed couples who are getting ready for their nuptials say they look forward to the wedding day more than anything else this year, given the current macroeconomic...
by Mike Duff | Jul 26, 2023 | Retail Articles
Wedding planning platform The Knot is rolling out a new brand look, direction and advertising strategy based on a study it conducted that took younger consumers as a main focus. The brand’s largest marketing launch of all time will support the new national...
by Mike Duff | Feb 14, 2023 | Retail Articles
The Knot 2022 Real Weddings Study revealed 2022 saw 2.6 million couples getting married; Gen Zers want unique elements added to their nuptials; and those planning to get hitched in 2023 are concerned about how the economy might affect their planning. As anticipated in...
