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JCPenney Partners with Social Marketer VaynerMedia

JCPenney Partners with Social Marketer VaynerMedia

by Mike Duff | Mar 25, 2025 | Retail Articles

JCPenney, in a move influenced by its newly created parent Catalyst Brands, has appointed VaynerMedia as its social and influencer marketing agency of record. VaynerMedia will deploy its social, creative and production capabilities to boost business results for the...
JCPenney Names New Marketing, Design Execs, Staffs Up for Holidays

JCPenney Names New Marketing, Design Execs, Staffs Up for Holidays

by Mike Duff | Oct 2, 2024 | Retail Articles

JCPenney is on a hiring spree that includes new executives in marketing, brand, trend and design, as well as holiday employees. In a LinkedIn Post, JCPenney welcomed Marisa Thalberg (pictured left) as consulting chief marketing officer. Her experiences include three...

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