by Mike Duff | Nov 5, 2025 | Retail Articles
Nearly half of Millennials say they feel behind on key milestones, new research from Numerator’s Generations Hub shows, even as many enter middle-income brackets, raise young families and drive significant in-store spending. Today, 46% of Millennials, born 1982-1995,...
by Mike Duff | Sep 22, 2025 | Retail Articles
Consumers are approaching the 2025 holiday season with caution, as 78% of respondents to an Omnisend survey said they planned to spend less than last year, while 60% plan to keep total holiday spend below $500. As they consider their spending options, 47% of survey...
by Mike Duff | Aug 1, 2023 | Retail Articles
In its ongoing efforts to refine and detail its Amazon Prime Day research results, Numerator tracked purchase data and surveyed verified buyers to determine that 2023 Prime Day outpaced past years in household penetration, at 36%, orders per household, at 3.1, spend...
by Mike Duff | Jul 20, 2023 | Retail Articles
Although market research on the emerging back-to-school and college season has been somewhat mixed, the KPMG 2023 Consumer Pulse Back to School Survey indicated that more consumers will shop early and hunt for discounts as they still expect to spend significantly more...
by Mike Duff | Jul 14, 2022 | Retail Articles
According to preliminary Numerator research, the average spend per order for Amazon’s annual Prime Day promotion was $52.26, up from $44.75 for the same reporting period during last year’s version of the event, with 56% of orders placed at $20 or less and 13% at more...
