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JCPenney Partners with Social Marketer VaynerMedia

JCPenney Partners with Social Marketer VaynerMedia

by Mike Duff | Mar 25, 2025 | Retail Articles

JCPenney, in a move influenced by its newly created parent Catalyst Brands, has appointed VaynerMedia as its social and influencer marketing agency of record. VaynerMedia will deploy its social, creative and production capabilities to boost business results for the...
Pottery Barn Teen Launching Eco-Conscious Home Collection

Pottery Barn Teen Launching Eco-Conscious Home Collection

by Mike Duff | Feb 1, 2023 | Retail Articles

Williams-Sonoma emphasizes social issues in its approaches to business operations, and in one initiative that addresses those corporate concerns, the company has announced an exclusive collaboration between its Pottery Barn Teen banner and nonprofit environmental...
Pottery Barn Holiday Collection Stars National Lampoon’s Griswolds

Pottery Barn Holiday Collection Stars National Lampoon’s Griswolds

by Mike Duff | Oct 5, 2022 | Retail Articles

For those who crave a dysfunctional family experience this holiday season, at least by proxy, Pottery Barn is launching a Griswold collaboration inspired by the beloved and befuddled family in the film National Lampoon’s Christmas Vacation. In partnership with Warner...
Williams-Sonoma Invests in Ethically Sourced Products

Williams-Sonoma Invests in Ethically Sourced Products

by Mike Duff | Oct 11, 2021 | Retail Articles

After recently announcing other initiatives developed in response to social and labor issues, Williams-Sonoma has announced new investments in purchases of Nest Ethical Handcraft products and a commitment to double investments in Fair Trade USA programs by 2025. The...

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