Aylward Named JCPenney Chief Marketing Officer

Aylward Named JCPenney Chief Marketing Officer

JCPenney has appointed John Aylward chief marketing officer, effective June 6. Aylward will assume the role as the company focuses on strengthening loyalty among its 50 million shoppers and moves to transform how it connects with customers, JCPenney announced. He will...
Aylward Named JCPenney Chief Marketing Officer

JCPenney Appoints Two New Tech Execs

In moves to boost its digital operation, JCPenney announced that it has appointed Sharmeelee Bala to the post of chief information officer and Katie Mullen to the post of chief digital and transformation officer. Bala assumes responsibility for the information...