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JCPenney, SPARC Merge To Create Extensive Portfolio of Veteran Retail Brands

JCPenney, SPARC Merge To Create Extensive Portfolio of Veteran Retail Brands

by Mike Duff | Jan 9, 2025 | Featured News, Retail Articles

JCPenney and SPARC Group combined to form a new enterprise, Catalyst Brands, in a merger that brings together a range of legacy fashion and retail brands. The merger highlights a brand portfolio that includes SPARC’s Aéropostale, Brooks Brothers, Eddie Bauer, Lucky...
Martha Stewart Collection Helping JCPenney Ring In Holiday Season

Martha Stewart Collection Helping JCPenney Ring In Holiday Season

by Mike Duff | Oct 17, 2024 | Retail Articles

JCPenney for the 2024 holiday season is emphasizing big deals, new promotions and a refreshed housewares assortment highlighting array of national brands, including Martha Stewart. Seasonal merchandise will feature the return of the popular Martha Stewart brand. The...
JCPenney Installs New Sorting Technology To Upgrade Reno DC

JCPenney Installs New Sorting Technology To Upgrade Reno DC

by Mike Duff | Jun 18, 2024 | Retail Articles

JCPenney has unveiled an automated sorting and packing upgrade at its 1.67 million-square-foot distribution center in Reno, NV. As part of the retailer’s self-funded $1 billion reinvestment strategy announced in 2023, JCPenney has put $40 million into updating the...
JCPenney Executing $1 Billion Reinvestment Program

JCPenney Executing $1 Billion Reinvestment Program

by Mike Duff | Aug 31, 2023 | Retail Articles

JCPenney has launched a self-funded reinvestment plan and customer value proposition intended to fuel long-term growth and increase customer loyalty and shopping frequency. The plan as announced calls for the company to make more than $1 billion in reinvestments by...
JCPenney Welcomes Staff Back to Reimagined Texas HQ

JCPenney Welcomes Staff Back to Reimagined Texas HQ

by Mike Duff | Jul 21, 2023 | Retail Articles

After time away because of the COVID-19 pandemic, JCPenney has reopened its new corporate offices at the Campus at Legacy West in Plano, TX, featuring a new design, technology and perks designed to engage employees returning from working at home.  As the company...
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