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Prime Day 2021 Displays Modest Sales Growth

Prime Day 2021 Displays Modest Sales Growth

by Chandler Harvey | Jun 25, 2021 | Retail Articles

Amazon scored Prime Day sales of $11.19 billion globally over the two-day promotional period spanning June 21 and June 22, Digital Commerce 360 estimates, a gain that the market research characterized as significant but “modest,” as multiple observers released...
Third-Party Sellers Flourish on Amazon Prime Day 2021

Third-Party Sellers Flourish on Amazon Prime Day 2021

by Chandler Harvey | Jun 24, 2021 | Retail Articles

Amazon third-party sellers had their biggest two-day period ever during the Prime Day 2021 event with Prime members in 20 countries shopping more than ever before, the company asserted. In fact, third-party growth, nearly all of which comes from small and medium-sized...
Numerator: Home Leads Early Amazon Prime Day Action

Numerator: Home Leads Early Amazon Prime Day Action

by Peter Giannetti | Jun 22, 2021 | Retail Articles

Market analytics company Numerator has tracked early Amazon Prime Day action and, as of 9 a.m. on June 22, it determined: The top purchase categories were Household Essentials, at 29% of items purchased, Home & Garden, at 27%, Apparel & Shoes, at 25%, and...
Bed Bath & Beyond, buybuy BABY Team for ‘Big’ Promo

Bed Bath & Beyond, buybuy BABY Team for ‘Big’ Promo

by Peter Giannetti | Jun 18, 2021 | Retail Articles

The Bed Bath & Beyond initiative to counter-program Amazon’s Prime Day emerged with a bit of a portfolio twist by pairing the namesake banner promotion with one at buybuy BABY. The retailer announced that its Beyond BIG Savings Event would be bigger and better...
Amazon Joins Counterfeit Suit as Prime Day Nears

Amazon Joins Counterfeit Suit as Prime Day Nears

by Peter Giannetti | Jun 17, 2021 | Retail Articles

The buzz around Amazon got more intense as Prime Day approached with widespread reporting of a JPMorgan analyst’s prediction that Amazon would surpass Walmart as top retailer in the United States during 2022 in terms of merchandise moved. Meanwhile, as part of ongoing...
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