by Mike Duff | Jul 13, 2026 | Retail Articles
A shopper survey released by B2B service platform Clutch revealed 42% of consumers have made a purchase based on a podcast host’s recommendation, yet 61% say they would trust a host less for a promotion that felt off-brand or inauthentic. With influencers and...
by Mike Duff | May 26, 2026 | Retail Articles
In new research from B2B ratings and reviews platform Clutch, 85% of survey respondents said the way they discover brands has fundamentally changed during the past five years, with six in 10 consumers saying they discover new brands online, while 78% still encounter...
