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Lowe’s Introduces ‘Build a Birthday’ Program for Young DIYers

Lowe’s Introduces ‘Build a Birthday’ Program for Young DIYers

by Mike Duff | Jan 23, 2023 | Retail Articles

Retailers constantly consider how to get the next generation of shoppers into the store, and Lowe’s Cos. is welcoming its customers of tomorrow by launching an in-store kids’ birthday party program that aims to inspire junior builders while giving parents...
Neiman Marcus Ties Together Store, Virtual Holiday Events

Neiman Marcus Ties Together Store, Virtual Holiday Events

by Mike Duff | Dec 10, 2021 | Retail Articles

In an example of department stores pairing in-store and online events, Neiman Marcus and actress and comedian Ziwe hosted a virtual white elephant party in the spirit of the retailer’s “Celebrate Big, Love Even Bigger” marketing campaign. In the second annual...

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