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Brands Should Confront ‘Trust Recession’ With More Shopping Reassurance

Brands Should Confront ‘Trust Recession’ With More Shopping Reassurance

by Mike Duff | Jun 11, 2026 | Retail Articles

The ongoing Consumer Sentiment Study by Alter Agents, a strategic market research consultancy, determined that years of economic disruption, political instability and technological change have been reshaping how Americans shop, evaluate brands and make decisions. As...

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