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Numerator: Prime Day Gained in Households But Lagged in Order Size, Spend

Numerator: Prime Day Gained in Households But Lagged in Order Size, Spend

by Mike Duff | Aug 1, 2023 | Retail Articles

In its ongoing efforts to refine and detail its Amazon Prime Day research results, Numerator tracked purchase data and surveyed verified buyers to determine that 2023 Prime Day outpaced past years in household penetration, at 36%, orders per household, at 3.1, spend...
Target Making Things Easier for Last Minute Holiday Shoppers

Target Making Things Easier for Last Minute Holiday Shoppers

by Mike Duff | Dec 17, 2021 | Retail Articles

As late holiday season shoppers hurry to finish browsing and buying, Target will give digital purchasers the chance to place orders as late as 6 p.m. on Christmas Eve for drive-up and order pickup that night. Shoppers also can use same-day delivery with Shipt with a...

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