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Numerator: Consumers Ready for More Celebrations in 2024

Numerator: Consumers Ready for More Celebrations in 2024

by Mike Duff | Feb 5, 2024 | Retail Articles

In a study on consumer feelings about holiday occasions, Numerator has determined that more people are ready to celebrate in 2024. Numerator’s 2024 Holiday Intentions Preview looked at how shoppers plan to celebrate and shop for 14 major holidays in the United States...
The Knot Rebranding To Boost Relevance, Promote Marketplace

The Knot Rebranding To Boost Relevance, Promote Marketplace

by Mike Duff | Jul 26, 2023 | Retail Articles

Wedding planning platform The Knot is rolling out a new brand look, direction and advertising strategy based on a study it conducted that took younger consumers as a main focus. The brand’s largest marketing launch of all time will support the new national...
Prospective Amazon Prime Day Shoppers Have Eyes on Home Products

Prospective Amazon Prime Day Shoppers Have Eyes on Home Products

by Mike Duff | Jun 12, 2023 | Featured News, Retail Articles

A survey by Skai, a platform supporting online marketing and branding, indicates consumers will be spending a considerable amount of money on Amazon during its annual Prime Day event, and household goods are the second biggest item of interest among prospective...

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