by Mike Duff | Jun 27, 2024 | Retail Articles
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
by Mike Duff | Jun 26, 2024 | Retail Articles
Market researcher Numerator reported findings that 73% of U.S. consumers plan to celebrate Independence Day this year. Popular Fourth of July activities include gathering with family and friends, at 58%, grilling or barbecuing, at 56%, attending a public celebration,...
by Mike Duff | Jun 13, 2024 | Retail Articles
Consumer confidence held fairly steady in May, according to a study from Numerator that scored positive confidence sentiment at 56.8, down 0.1% from reported April level. The Numerator consumer confidence figure is based on consumer comfort levels regarding the job...
by Mike Duff | May 29, 2024 | Retail Articles
The Numerator Promo Shift Dashboard, providing a determination of promotional landscape on a monthly basis, indicated March was a busy month for retail discounting, with the grocery sector leading in temporary online discounts. According to Numerator, overall...
by Mike Duff | Apr 8, 2024 | Retail Articles
Market researcher Numerator reported consumer confidence was up again in March, as indicated by increased comfort in the job market, non-essential spending and household finances. March was up 1.6 points from February’s score to reach 57.3, which is based on an...
