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Pitney Bowes: Consumer Online Shopping Motivations Changing

Pitney Bowes: Consumer Online Shopping Motivations Changing

by Mike Duff | Jun 28, 2022 | Retail Articles

The COVID-19 pandemic is no longer a major reason to shop online for consumers in the United States, according to market research from Pitney Bowes Boxpoll. Pitney Bowes discovered that markdowns on items such as casual apparel, home appliances and furniture will...
Inflation May Quiet Fourth of July, but Shoppers Still Plan Close-to-Home Fun

Inflation May Quiet Fourth of July, but Shoppers Still Plan Close-to-Home Fun

by Mike Duff | Jun 27, 2022 | Retail Articles

In a holiday that will be closely watched as an economic gauge, market researcher Numerator stated that, while most consumers plan to celebrate Independence Day, the majority of celebrants expect at least a moderate inflation impact to spend less, purchase items on...
Study: Younger Consumers Put More Faith in Influencers

Study: Younger Consumers Put More Faith in Influencers

by Mike Duff | May 16, 2022 | Retail Articles

Social media influencers and online communities are having a bigger influence on shoppers, particularly the youngest, as much as or more so than brands.  A study by Oracle and Brent Leary, partner, CRM Essentials, that included more than 2,000 adults, ages 18 to 80 in...
Macy’s Eyes Youthful Generations with New Brand Platform

Macy’s Eyes Youthful Generations with New Brand Platform

by Mike Duff | Mar 15, 2022 | Featured News, Home + Housewares, Retail Articles

With a focus on top brands and emerging trends, Macy’s has announced the launch of a new brand platform – Own Your Style – positioned by the retailer to empower customers to celebrate individuality and personal styles. Powered by a digitally-led omnichannel...
Retailers Tapping Into Rising Buying Power of Gen Z

Retailers Tapping Into Rising Buying Power of Gen Z

by Chandler Harvey | Feb 24, 2022 | Featured News, Retail Articles

Retailers are paying more attention to emergent Generation Z, recognizing the burgeoning opportunity to serve the consumer segment is a lot more than kid stuff. A group that ranges from 10 to 24 years old, Gen Z is beginning to make its mark in the consumer...
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