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Walmart Lays Out Future of Proprietary Advertising Network

Walmart Lays Out Future of Proprietary Advertising Network

by Mike Duff | Apr 2, 2024 | Retail Articles

Retail media is becoming a bigger factor in today’s market, and Rich Lehrfeld, senior vice president and general manager, Walmart Connect, detailed where the retailer is going with its entertainment and advertising venture. Walmart is currently pursuing an acquisition...
YouTube Star Stafford To Launch ‘Bold Baking Network’

YouTube Star Stafford To Launch ‘Bold Baking Network’

by Chandler Harvey | Jan 3, 2024 | Bakeware, Home + Housewares, Kitchenware

Social media baker Gemma Stafford will launch the Bold Baking Network in Q1 of 2024 to offer new shows and series from Stafford’s Taste Buds Entertainment and recipes from her “Bigger Bolder Baking” digital channels. Irish-born Stafford has more than...
Lowe’s Brings Updated Media Program In-House

Lowe’s Brings Updated Media Program In-House

by Mike Duff | Jan 12, 2023 | Retail Articles

As a next step in scaling platform capabilities and advertising services, Lowe’s Cos. will move its retail media network’s advertising sales and operations departments in-house, effective January 31. The initiative will allow Lowe’s One Roof Media...
Food52 To Acquire Home Decor Company Schoolhouse

Food52 To Acquire Home Decor Company Schoolhouse

by Peter Giannetti | Dec 14, 2021 | Décor & More, Featured News, Retail Articles

Food, kitchen and home media and commerce company Food52 announced today that it has signed an agreement to acquire lifestyle lighting and home décor company Schoolhouse for $48 million in cash and stock. Scheduled to close by year’s end, the deal is being funded by...
Registration Open for Inspired Home Show Press Preview

Registration Open for Inspired Home Show Press Preview

by Peter Giannetti | Nov 5, 2021 | Trade Shows & Associations

Exhibitors of The Inspired Home Show 2022 are invited to showcase their new products to the news media during the Show Preview Press Event, January 20, 2022 in New York City. The event is a four-hour tabletop exhibition allowing exhibitors to meet face-to-face with...
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