by Chandler Harvey | Aug 23, 2022 | Featured News, Retail Articles
User-generated content, consumer-generated content or UGC, is original content created about or for brands by consumers and published on social media and other channels. User-generated content can be seen as an authentic, cost-effective approach to marketing. While...
by Peter Giannetti | Jun 1, 2022 | Featured News, Retail Articles
In the ever-changing digital marketing landscape that is the world today, one thing is for sure: The platform that shouldn’t be ignored is TikTok. According to social media management platform, Hootsuite, TikTok has been downloaded more than three billion times...
by Mike Duff | May 12, 2022 | Retail Articles
Crate & Barrel Holdings has promoted three executives: Alicia Waters, who previously served as chief marketing officer, to executive vp for Crate & Barrel and Crate & Kids; Sebastian Brauer, who previously served as vp of product design and development, to...
by Mike Duff | May 12, 2022 | Retail Articles
JCPenney has appointed John Aylward chief marketing officer, effective June 6. Aylward will assume the role as the company focuses on strengthening loyalty among its 50 million shoppers and moves to transform how it connects with customers, JCPenney announced. He will...
by Mike Duff | Apr 6, 2022 | Retail Articles
JCPenney is rolling out a “Shopping is Back!” integrated marketing initiative developed to give consumers a fresh, brand-oriented look at the company in stores and online. The retailer characterizes the initiative as a celebration of shopping and the...
