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Boomers Remain Vital Consumers As Life Circumstances Change

Boomers Remain Vital Consumers As Life Circumstances Change

by Mike Duff | Dec 10, 2025 | Retail Articles

Baby Boomers account for 33.7% of sales in the United States, down 10 points since 2020, but they still are a formidable consumer generation. The ongoing Numerator Generations Hub study of verified purchase and survey data indicated Boomer income levels skew lower...
Kroger Delivers Mixed Q3, Citing Shopper Restraint During U.S. Government Shutdown

Kroger Delivers Mixed Q3, Citing Shopper Restraint During U.S. Government Shutdown

by Mike Duff | Dec 4, 2025 | Retail Articles

Kroger posted mixed results in the third quarter, impacted by the shutdown of the United States Federal Government and shoppers who were more selective in their spending. Net loss was $1.32 billion, or $2.02 per diluted share, versus net earnings of $618 million, or...
Numerator: Millennials Catching Up to Life Moments

Numerator: Millennials Catching Up to Life Moments

by Mike Duff | Nov 5, 2025 | Retail Articles

Nearly half of Millennials say they feel behind on key milestones, new research from Numerator’s Generations Hub shows, even as many enter middle-income brackets, raise young families and drive significant in-store spending. Today, 46% of Millennials, born 1982-1995,...
Breaking Down Gen Z Spending Preferences From Walmart to Social Media

Breaking Down Gen Z Spending Preferences From Walmart to Social Media

by Mike Duff | Oct 22, 2025 | Retail Articles

GenZers rank Walmart as their top retail destination, yet they overall are diverse in their shopping preferences, according to a study by Numerator based on results from its Generations Hub, which gathers verified purchase and survey data.  Numerator reported Walmart...
Albertsons Q2 Beats Wall Street as Repositioning Efforts Take Hold

Albertsons Q2 Beats Wall Street as Repositioning Efforts Take Hold

by Mike Duff | Oct 14, 2025 | Retail Articles

Albertsons Cos. beat Wall Street estimates in its second quarter as the supermarket retailer continues to redefine operations after its failed merger with The Kroger Co. Net income was $168.5 million, or 30 cents per share, versus $145.5 million, or 25 cents per...
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