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JCPenney Builds Online Support for its B2B Business

JCPenney Builds Online Support for its B2B Business

by Mike Duff | Feb 3, 2025 | Retail Articles

JCPenney is stepping further into the business-to-business realm with the launch of a tool that expands its support for businesses and nonprofits looking to purchase quality, durable products at bulk-order prices. A unique company website, jcpenneyb2b.com, provides...
JCPenney, SPARC Merge To Create Extensive Portfolio of Veteran Retail Brands

JCPenney, SPARC Merge To Create Extensive Portfolio of Veteran Retail Brands

by Mike Duff | Jan 9, 2025 | Featured News, Retail Articles

JCPenney and SPARC Group combined to form a new enterprise, Catalyst Brands, in a merger that brings together a range of legacy fashion and retail brands. The merger highlights a brand portfolio that includes SPARC’s Aéropostale, Brooks Brothers, Eddie Bauer, Lucky...
2024 in Retail: Navigating Twists, Turns, Transformation

2024 in Retail: Navigating Twists, Turns, Transformation

by Chandler Harvey | Dec 20, 2024 | Retail Articles

Retail took some surprising twists in 2024, as the view forward from 2023 didn’t reveal how the way forward would have so many twists and turns. Of course, some developments fell into old patterns and some weaker retailers fell by the wayside. Meanwhile, an...
Martha Stewart Collection Helping JCPenney Ring In Holiday Season

Martha Stewart Collection Helping JCPenney Ring In Holiday Season

by Mike Duff | Oct 17, 2024 | Retail Articles

JCPenney for the 2024 holiday season is emphasizing big deals, new promotions and a refreshed housewares assortment highlighting array of national brands, including Martha Stewart. Seasonal merchandise will feature the return of the popular Martha Stewart brand. The...
JCPenney Names New Marketing, Design Execs, Staffs Up for Holidays

JCPenney Names New Marketing, Design Execs, Staffs Up for Holidays

by Mike Duff | Oct 2, 2024 | Retail Articles

JCPenney is on a hiring spree that includes new executives in marketing, brand, trend and design, as well as holiday employees. In a LinkedIn Post, JCPenney welcomed Marisa Thalberg (pictured left) as consulting chief marketing officer. Her experiences include three...
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