by Mike Duff | May 12, 2022 | Retail Articles
JCPenney has appointed John Aylward chief marketing officer, effective June 6. Aylward will assume the role as the company focuses on strengthening loyalty among its 50 million shoppers and moves to transform how it connects with customers, JCPenney announced. He will...
by Mike Duff | Apr 26, 2022 | Retail Articles
As the company continues its growth in the New York metropolitan area, Wegmans Food Markets has announced it will open its first Long Island store in the community of Lake Grove, NY. The 100,000-square-foot store will operate in the DSW plaza at the corner of Middle...
by Mike Duff | Apr 20, 2022 | Retail Articles
Metrical, a provider of predictive shopper engagement solutions, is touting its work with JCPenney, which looks to be in agreement about a stratic made with the tech partner away from blanket discounts and related traditional promotional methods of boosting online...
by Mike Duff | Apr 15, 2022 | Appliances, Kitchenware, Retail Articles
JCPenney has refreshed its Cooks kitchenware lineup with new products and designs in vibrant colors, the retailer announced. JCPenney, in a blog post, stated Cooks cookware, small appliances and accessories, already offered in red and black color choices, are...
by Mike Duff | Apr 6, 2022 | Retail Articles
JCPenney is rolling out a “Shopping is Back!” integrated marketing initiative developed to give consumers a fresh, brand-oriented look at the company in stores and online. The retailer characterizes the initiative as a celebration of shopping and the...
