JCPenney Launches Festive Hope & Wonder Brand

JCPenney Launches Festive Hope & Wonder Brand

In a celebratory initiative, JCPenney is introducing Hope & Wonder, a private label brand that crosses multiple categories including apparel, gifts, accessories and home products to commemorate important occasions all year long. JCPenney is launching the...
JCPenney Unveils New Beauty Department Plans

JCPenney Unveils New Beauty Department Plans

As it spelled out plans for the company’s new beauty departments, JCPenney also announced where the initial rollout will occur. JCPenney Beauty, the retailer’s new, inclusive in-store and online operation, reflects customers’ beauty wants and needs, no matter their...