A new Mintel research study reveals 44% of consumers in the United States who intend to shop in the 2023 winter holiday season said they plan to do so during a pre-season sales event such as Amazon Prime Day. Despite such events, which have helped push holiday...
Gen Zers, Millennials, Gen Xers and Boomers all have distinctly different expectations from brands, shopping preferences and patterns, and outlooks for the future, according to a study by Near Intelligence, a global data platform, including the upcoming holidays. In...
Euromonitor’s Nick Stene, during an Innovation Theater presentation at The Inspired Home Show 2023, said consumers are waiting for the next big shock, but they are also looking for reliability. As such, consumers are prepared for the worst but looking over the horizon...
Social media influencers and online communities are having a bigger influence on shoppers, particularly the youngest, as much as or more so than brands. A study by Oracle and Brent Leary, partner, CRM Essentials, that included more than 2,000 adults, ages 18 to 80 in...
Market research firm Numerator released early Black Friday data indicating Amazon captured the highest spend share for the occasion and Cyber Monday data revealing inflation and supply chain issues affected how consumers shopped. Amazon came out on top for the second...
