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Placer.ai: Gen Z Driving Beauty Sales on Their Own Terms

Placer.ai: Gen Z Driving Beauty Sales on Their Own Terms

by Mike Duff | Jan 3, 2023 | Retail Articles

According to Placer.ai, catering to the tastes and preferences of young shoppers is a strategy that has proven particularly important for leading retailers in the beauty sector.  In recent years, the traffic tracker and market researcher noted, Gen-Z has become a...
Retailers Tapping Into Rising Buying Power of Gen Z

Retailers Tapping Into Rising Buying Power of Gen Z

by Chandler Harvey | Feb 24, 2022 | Featured News, Retail Articles

Retailers are paying more attention to emergent Generation Z, recognizing the burgeoning opportunity to serve the consumer segment is a lot more than kid stuff. A group that ranges from 10 to 24 years old, Gen Z is beginning to make its mark in the consumer...
Zulily Back-To-School Study Heralds Gen Z’s Influence

Zulily Back-To-School Study Heralds Gen Z’s Influence

by Peter Giannetti | Jul 8, 2021 | Beverageware, Featured News, Organization & Cleaning, Retail Articles

The current back-to-school season will be a sort of coming out party for Generation Z, as members are old enough to heavily influence parent purchasing decisions and begin to demonstrate the kind of consumers they will become, according to a trend report from Zulily....

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