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Numerator: Millennials Catching Up to Life Moments

Numerator: Millennials Catching Up to Life Moments

by Mike Duff | Nov 5, 2025 | Retail Articles

Nearly half of Millennials say they feel behind on key milestones, new research from Numerator’s Generations Hub shows, even as many enter middle-income brackets, raise young families and drive significant in-store spending. Today, 46% of Millennials, born 1982-1995,...
Word of Target Layoffs Signals Change As Fiddelke Prepares To Take Reins

Word of Target Layoffs Signals Change As Fiddelke Prepares To Take Reins

by Mike Duff | Oct 24, 2025 | Featured News, Retail Articles

As an internal memo led to widespread media reports about Target laying off 1,000 corporate staffers and eliminating 800 unfilled positions, the company has initiated a corporate restructure that has generated rumors of significant executive departures, including in...
Breaking Down Gen Z Spending Preferences From Walmart to Social Media

Breaking Down Gen Z Spending Preferences From Walmart to Social Media

by Mike Duff | Oct 22, 2025 | Retail Articles

GenZers rank Walmart as their top retail destination, yet they overall are diverse in their shopping preferences, according to a study by Numerator based on results from its Generations Hub, which gathers verified purchase and survey data.  Numerator reported Walmart...
Amazon’s Retail Operation Tops 2025 Loyalty Leaders List

Amazon’s Retail Operation Tops 2025 Loyalty Leaders List

by Mike Duff | Oct 14, 2025 | Retail Articles

Amazon tops Brand Keys’ Loyalty Leaders list for 2025, although ChatGPT and Walmart placements demonstrated some interesting marketplace dynamics. The consultant and researcher had Amazon in second place in the 2024 list, but the company replaced Apple in the...
Costco Posts Solid September Sales With Help From Appliances

Costco Posts Solid September Sales With Help From Appliances

by Mike Duff | Oct 10, 2025 | Retail Articles

Costco Wholesale Corp.generated net sales of $26.58 billion in the retail month of September ended October 5, up 8% from $24.62 billion in the year-earlier month. Comparable sales, with the effects of gas price and foreign exchange volatility excluded, were up 5% in...
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