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Adrienne Weiss: Strong Branding Starts with a Strong Story

Adrienne Weiss: Strong Branding Starts with a Strong Story

by Chandler Harvey | Sep 30, 2021 | Connect FALL, Connect FALL 2021

Effective branding in today’s omnichannel marketplace starts with a compelling brand story that stokes an emotional and intellectual response by consumers, branding specialist Adrienne Weiss during a session on “Retail Branding Post-COVID” during IHA’s Connect FALL...
Connect FALL Virtual Product Demos: Home Environment

Connect FALL Virtual Product Demos: Home Environment

by Chandler Harvey | Sep 30, 2021 | Connect FALL, Connect FALL 2021

Companies featured home environment products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September. ECONAT Inc. UFO UK-15 Electric Infrared Heaters This infrared heater was designed to heat a...
Connect FALL Virtual Product Demos: Personal Care

Connect FALL Virtual Product Demos: Personal Care

by Chandler Harvey | Sep 30, 2021 | Connect FALL, Connect FALL 2021

Companies featured personal care products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September. TAO Clean Umma Diamond Sonic Toothbrush & Cleaning Station The TAO Clean Umma Diamond Sonic...
New IHA/HomePage News Study Connects Life Occasions to Housewares Purchasing

New IHA/HomePage News Study Connects Life Occasions to Housewares Purchasing

by Chandler Harvey | Sep 30, 2021 | Connect FALL, Connect FALL 2021

The International Housewares Association previewed a new report on the connection between key life occasions and housewares purchasing during a Connect FALL education session.   Leana Salamah, IHA’s vice president, marketing, and Peter Giannetti, editor in...
IHA Announces Global Honorees for gia Top Window Awards

IHA Announces Global Honorees for gia Top Window Awards

by Chandler Harvey | Sep 30, 2021 | Connect FALL, Connect FALL 2021, Featured News, Retail Articles, Trade Shows & Associations

The Inspired Home Show and the International Housewares Association (IHA), the global sponsors and organizers of the IHA Global Innovation Awards (gia) program, announced the Global Honorees for the gia Top Window Awards during today’s Connect FALL “Winning Visual...
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