by Mike Duff | Apr 24, 2026 | Retail Articles
Ulta Beauty is building a more sophisticated AI shopping infrastructure, both internally and in collaboration with Google Gemini, to better personalize customer interactions and enhance exploration of the company’s vast product range. Ulta is rolling out agentic...
by Mike Duff | Oct 17, 2025 | Retail Articles
Ulta Beauty has established its own marketplace as a curated vehicle for operations dedicated to beauty and wellness, one that will onboard only invited brands. Ultra shoppers can access UB Marketplace through ulta.com and the company’s app. The marketplace aligns...
