by Mike Duff | Dec 10, 2025 | Retail Articles
Baby Boomers account for 33.7% of sales in the United States, down 10 points since 2020, but they still are a formidable consumer generation. The ongoing Numerator Generations Hub study of verified purchase and survey data indicated Boomer income levels skew lower...
by Mike Duff | Sep 29, 2025 | Retail Articles
The past five years have seen substantial swings in generational spending share, according to market researcher Numerator, with Millennials and adult GenZers driving the gains and now commanding 32% of market spend, an eight-point increase from 2020. In contrast, Baby...
by Mike Duff | Jun 24, 2025 | Retail Articles
According to business services provider Deloitte, value seeking has become a strategy consumers are using to cope with inflation and economic uncertainty – shifting to cooking at home as a tactic employed – with affluent individuals more prone than others to employ...
by Mike Duff | Feb 24, 2025 | Retail Articles
Age and gender play a significant role in online shopping, according to the 2025 Consumer Insights Report from Wunderkind, a performance marketing firm. Mobile will be the future of e-commerce as smartphones are the go-to device for online purchases for Gen Z, with...
by Mike Duff | Jul 22, 2024 | Retail Articles
A survey by advertising services provider NCSolutions indicated 48% of consumers in the United States have purchased a product they saw featured in creator/influencer content on an entertainment app or social media platform. Two-thirds of GenZers, 55% of Millennials...
