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Emotional Connections Key To Building Brand Loyalty

Emotional Connections Key To Building Brand Loyalty

by Mike Duff | Apr 18, 2025 | Retail Articles

Bloomreach, an agentic platform for personalization, has published a new research report conducted with Emarketer indicating today’s consumers are becoming less brand loyal. The basis of the report, The Power of Trust and Emotions in Building Customer Loyalty, was a...
CommerceNext: ‘Generally Optimistic’ Retailers Ponder Holiday Challenges

CommerceNext: ‘Generally Optimistic’ Retailers Ponder Holiday Challenges

by Mike Duff | Oct 6, 2022 | Retail Articles

According to a survey from CommerceNext in partnership with The Commerce Experience Collective, retailers are heading into the 2022 holiday season generally optimistic but dealing with challenges that include inflation-prompted consumer attitudes and marketing return...

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