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Survey: Holiday 2024 Subject to Contrasting Influences

Survey: Holiday 2024 Subject to Contrasting Influences

by Mike Duff | Sep 24, 2024 | Retail Articles

Some unique twists will confront retail as the year ends, with Boston Consulting Group’s 2024 Holiday Outlook Survey suggesting that the consumer approach to the season is mixed. Using insights from consumers in the United States and credit card data, the study found...

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