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Circana: Consumers Balancing Need, Enjoyment in Their Purchase Choices

Circana: Consumers Balancing Need, Enjoyment in Their Purchase Choices

by Peter Giannetti | Sep 14, 2026 | Retail Articles

Market research and analytics company Circana reported that U.S. consumers are narrowing their purchase decisions, focusing on products they need or strongly desire and spending less on items that fall in between. Overall retail spending increased 0.8% in August 2026...

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