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Numerator: Majority of Cyber Weekend Purchasers Bought Mostly Online

Numerator: Majority of Cyber Weekend Purchasers Bought Mostly Online

by Peter Giannetti | Dec 4, 2024 | Retail Articles

More than half of 2024 Cyber Weekend shoppers made purchases mostly or only online, while continuing concern about higher prices factored notably in their shopping and purchase choices, according to market research company Numerator. Numerator surveyed more than 9,600...
Study: Kids No Longer Atop Most Holiday Gift Lists

Study: Kids No Longer Atop Most Holiday Gift Lists

by Mike Duff | Nov 25, 2024 | Retail Articles

A gifting study commissioned by e-commerce marketing platform Omnisend and conducted by market researcher Cint, revealed parents are most often first on gift shopping lists this holiday season.  Omnisend reported 51.2% of respondents said mothers and/or fathers are on...
Amazon, TalkShopLive Launching Black Friday Celeb-Hosted Shoppable Content

Amazon, TalkShopLive Launching Black Friday Celeb-Hosted Shoppable Content

by Mike Duff | Nov 22, 2024 | Retail Articles

TalkShopLive, a video commerce and retail media platform, is collaborating with Amazon Live in an initiative that launches Black Friday and features celebrities, including Martha Stewart. Designed to enhance the live shopping experience for customers of both...
Amazon Challenges Shein, Temu with ‘Haul’ Bargain Shopping Experience

Amazon Challenges Shein, Temu with ‘Haul’ Bargain Shopping Experience

by Mike Duff | Nov 14, 2024 | Retail Articles

Not to be outdone by low-price Chinese retailers such as Shein and Temu, Amazon has launched a beta test  in the United States of what it has dubbed Haul, a storefront chock full of low priced goods sold under somewhat different terms than is the case in the main...
Amazon Combines Virtual Selling, Storytelling in Holiday Marketing

Amazon Combines Virtual Selling, Storytelling in Holiday Marketing

by Mike Duff | Nov 4, 2024 | Retail Articles

Amazon has kicked off a virtual 3D holiday shopping initiative focused on beauty and tech gifts while also featuring kitchen products including small appliances, cookware, Stanley tumblers in multiple colors and a temperature-controlled smart mug. Amazon also launched...
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