Williams-Sonoma is again forging a partnership with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people that will include sales of exclusive products at Pottery Barn, Pottery Barn Teen, Mark & Graham, West Elm and Williams Sonoma set to benefit the organization.
The Pride Month initiatives follow on a strong first quarter financial performance from Williams-Sonoma, one that easily beat Wall Street earnings estimates.
Pottery Barn’s exclusive collection for The Trevor Project includes a rainbow-colored pick-stitch quilt and shams, a lumbar pillow, doormat, lawn flag, reversible picnic throw with a carrying tote, mugs, a set of 10 votives, cocktail napkins, and facemasks at prices from $14.50 to $249, with 25% of purchase prices supporting The Trevor Project, while Williams Sonoma will offer four mugs, a candle, and an assortment of tea towels with 50% of sales proceeds going to the organization. Among other Williams Sonoma operations giving to The Trevor Project, Mark & Graham will donate 25% of the purchase price of its Rainbow Iris Catchall, and Pottery Barn Teen will donate 50% from sales of a Heart Mug and 25% from sales of the Pride Lumbar Pillow.
In addition, West Elm will introduce an exclusive Trevor Project art capsule featuring works from emerging LGBTQ artists Shanee Benjamin, Gabriel Cabrera and Wes Aderhold and Jordan Dorso of Pop + Paper’s. Their limited-edition prints will feature on The Trevor Project x West Elm online shop at westelm.com/TheTrevorProject, which also features a curated assortment of products from West Elm LOCAL makers and small businesses. West Elm will donate 50% of the proceeds from the Trevor Project x West Elm online shop to the organization through June 30.
To celebrate Pride Month and the launch of its partnership with The Trevor Project and National Pride Month, Williams Sonoma slated a pair of events: the Williams Sonoma Baking School Pride Desserts Featuring Brian Hart Hoffman and Kelly Fields, Hosted by Lance Bass, and the Williams Sonoma’s 4th Annual Drag Queen Cookoff.
“We are proud to have a partnership that allows our family of brands to support the life-saving services that The Trevor Project provides the LGBTQ youth community,” said Laura Alber, president and CEO of Williams-Sonoma.
For the first quarter versus the same, COVID-19 hit period a year before, Williams-Sonoma net earnings were $227.8 million, or $2.90 per diluted share, compared to $35.4 million, or 45 cents per diluted share, in the year-previous period. Adjusted for one-time charges, earnings per diluted share were $2.93 versus 74 cents in the 2020 period. A MarketBeat-published analyst average estimate for the first quarter called for adjusted diluted earnings per share of $1.83.
Company comparable-store sales were up 40.4%, with West Elm up 50.9%, Pottery Barn up 41.3%, Williams Sonoma up 35.3% and Pottery Barn Kids and Teen up 27.6% in the quarter year over year.
Net revenues were $1.75 billion versus $1.24 billion in the year-prior quarter while operating income was $275.2 million versus $48.6 million in the period a year earlier.