Home Williams Sonoma Expands Aerin Collection with New Tabletop, Furnishings
April 1, 2024

Williams Sonoma Expands Aerin Collection with New Tabletop, Furnishings

Posted In: Retail Articles

Williams Sonoma is expanding its Aerin collaboration with two new collections featuring a product assortment ranging from tabletop and entertaining pieces to outdoor furniture and embroidered pillows.

As with past iterations of the brand at the retailer’s parent Williams-Sonoma, the current collection was a joint effort with Aerin Lauder, founder and creative director of her namesake banner. The exclusive new collaboration brings Lauder’s style and love for entertaining directly to customers’ homes, Williams Sonoma stated. Inspired by her garden in East Hampton, NY, the tabletop pieces combine blue and green tones with a floral motif. The Aerin for Williams Sonoma Home expansion delivers additional outdoor furniture pieces that offer all-weather wicker designed in an elevated but relaxed style, the retailer maintained.

New housewares products range from the Braided Woven Charger, handcrafted in a wheel pattern and priced at $29.95 and the Braided Woven Napkin Ring, individually handcrafted from natural rattan and finished with lacquer, priced at $29.95, to the Blue Swirl Glassware pieces, mouth-blown with hand-painted rims to embolden the look, and the Confetti Tumblers, hand pained with dots and blue rim, both starting at $79.95 for a set of four.

Home furnishings products range from the $69 weather-resistant Jane Outdoor Embroidery Pillow to the East Hampton Outdoor Furniture Collection, combining all-weather resin wicker with a rust-resistant powder-coated metal frame, starting at $595, to the delicately fashioned Coral Round Wall Mirror, priced at $795, Williams Sonoma noted, as well as the $79.95 Swirl Candle, made of soy-blend wax featuring a clean-burning cotton wick and reusable glass holder with a blue rim.

“Summertime entertaining is my favorite and the new Aerin for Williams Sonoma collections reflect the best of those moments,” Lauder said. “While the collection is inspired by my garden in Long Island and the furniture was created based on the details of a wicker basket that belonged to my mother, the collections are infused with my own memories and entertaining essentials, as well as the ethos of the Aerin brand.”

Williams Sonoma president Felix Carbullido added, “Our team was able to work with Aerin to design collections for Williams Sonoma and Williams Sonoma Home that embrace Aerin’s signature style and combine thoughtful design details with playful pops of color. The Aerin collection elevates outdoor spaces and provides stylish solutions for summer entertaining.”

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