Williams-Sonoma has acquired the intellectual property of Dormify, the online retailer and content resource for college students and young adults that filed for Chapter 11 bankruptcy protection in November of 2024.
Williams-Sonoma indicated it plans to relaunch Dormify in 2026. Dormify previously worked on back-to-college initiatives with The Container Store.
The acquisition, Williams-Sonoma stated, reinforces the company’s ongoing commitment to long-term growth by pursuing targeted opportunities that capture market share and unlock white space across key demographic and lifestyle segments.
“The acquisition of Dormify’s intellectual property aligns with our strategy to build and acquire brands that meet customers at every stage of life across various aesthetics,” said Laura Alber, Williams-Sonoma president and CEO. “We look forward to integrating our operational excellence, in-house design capabilities, digital expertise, and world-class customer service into Dormify to accelerate the brand’s growth and scale its reach.”
