Wholescale, a platform for optimizing authentic consumer review generation across all retail channels, announced a partnership with Walmart Inc. to syndicate authentic ratings and reviews to Walmart.
Wholescale offers what is described as proprietary technology that prioritizes authentic reviews to equip shoppers, suppliers, brands and retailers with authentic data and content to facilitate better purchase decision-making. Wholescale said its integrated omnichannel marketing technology can be applied to drive traffic, boost sales, eliminate costs, earn trust, strengthen retail relationships, engage customers and diversify revenue.
David Rapps, Wholescale president, said the syndication partnership with Walmart demonstrates the retailer’s commitment to enriching customers’ shopping experiences and offering leading-edge technologies and platform choice to suppliers.
“Suppliers and sellers can now serve shoppers and Walmart merchants in the most efficient manner,” Rapps said. “Suppliers spend exorbitant fees on incentivized and sampled reviews that shoppers tend to distrust, so Wholescale and Walmart naturally aligned to execute this partnership. Suppliers and sellers are excited about how seamlessly Wholescale’s authentic reviews platform integrates into Walmart’s ecosystem.”
